If It Ain't Brokered, Don't Fix It 

For an eager prospective franchisee, a savvy broker may be your best friend—or one of your worst.

Art Whitman, owner of Sun Franchising—a franchise consultancy firm representing more than 120 companies—said that in order to avoid being pigeon-holed during discussions with a broker, a prospect should thoroughly research and learn about a number of different concepts. But most importantly, prospects should be certain of the goals they hope to achieve

Click here for the full article.  (SuperBook of Franchise Opportunities)